How Marketplaces are accelerating international eCommerce


The digital marketplace industry is booming and US companies have a golden opportunity to tap into this global growth.

What are online marketplaces?

Online marketplaces act as digital storefronts, connecting buyers and sellers on a single platform. They offer several advantages for both parties:

  • Sellers: Gain access to a vast customer base, minimize upfront costs, and benefit from established logistics infrastructure.
  • Buyers: Enjoy a wider product selection, competitive prices, and convenient one-stop shopping experiences.

Why are brands using Marketplaces?

The rise of online marketplaces can be attributed to several factors:

  • Product comparisons, and multiple payment options for secure online transactions.
  • More variety from wider product selections from diverse brands.
  • Sellers compete, leading to potentially lower prices for consumers.
  • Marketplaces often host established brands that are easily recognised by customers, fostering buyer trust.

Where are the largest marketplaces and opportunities for growth?

The global marketplace landscape is both vast and incredibly dynamic. Here are just a few of the top providers:

  • North America: Dominated by Amazon, followed by Walmart and eBay.
  • Europe: Amazon reigns supreme, but regional players like Zalando (fashion) and Allegro (Poland) hold significant market share.
  • East Asia: China leads the pack with Alibaba,, and Pinduoduo.

The European opportunity for US companies

Europe presents a lucrative market for US businesses. The combined population of all 27 EU member states exceeds 450 million coupled, with reliable Internet access across the region, as well as tech-savvy consumers accustomed to online shopping. With cultural diversity across the EU, there is a wide range of consumer preferences across retail categories.  This in turn offers more opportunities for brands to cater to regional variations in taste and demand.

Venturing into European marketplaces requires careful consideration of several factors:

  • Digital Services Act (DSA): New EU regulations impacting online platforms, including VAT implications for sellers. Taxmatic can help navigate these complexities.
  • Logistics and Fulfillment: Building a robust fulfillment network across Europe.
  • Localization: Adapting product listings, marketing strategies, and customer service to local languages and preferences.

Demystifying the Digital Services Act (DSA)

Aa a new EU regulation, the DSA aims to create a safer online environment for everyone. Here’s how it impacts US companies selling in Europe:

  • VAT Considerations: Creators selling tangible goods may need to collect and remit VAT on EU sales.
  • Recordkeeping: Maintaining clear records of financial transactions becomes crucial.
  • Increased Complexity: Understanding VAT rules can be challenging, but Taxmatic can help as we specialise in this area.

Staying compliant with the DSA

By partnering with Taxmatic, US companies can navigate the DSA with ease, ensuring compliance and focusing on business growth. Here’s how Taxmatic helps customers navigate their way to success:

  • Understanding VAT Implications: Taxmatic keeps you informed about relevant VAT regulations.
  • Streamlined Compliance: Our platform simplifies VAT registration and filing.
  • Expert Guidance: Our team provides support and guidance throughout the process.

Hassle free VAT Compliance

Don’t let VAT compliance hinder your European expansion. Taxmatic empowers international eCommerce brands to thrive in the global marketplace – not just Europe. Focus on what you do best – selling exceptional products – and let Taxmatic handle the complexities of VAT compliance for eCommerce sellers.


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