Crowdfunding: From Concept to Community Loyalty


Businesses and individuals can access alternative funds for their projects via various crowdfunding platforms, such as Kickstarter, GoFundMe, Crowdcube, and Indiegogo.

Initially embraced by consumers, the crowdfunding model became a vital funding source for businesses after the global financial crisis tightened lending restrictions. Wildly successful projects solidified crowdfunding’s position as a viable option for bringing innovative ideas to life.

Before launching your campaign, it’s crucial to consider the planning and tax implications to maximize your chances of success. Crowdfunding can include tax implications and may incur Value Added Tax (VAT) on sales to consumers in Europe, as well as income tax.

Financial Planning: The Cornerstone of a Successful Campaign

Financial planning is paramount in any crowdfunding campaign, regardless of its size. Realistic budgeting and timelines are essential for success, from small scale campaigns to those raising hundreds of thousands in pledges. For businesses offering physical rewards, navigating manufacturing for the first time, or scaling up existing production for a larger audience, can be a challenge.

Understanding international tax and shipping regulations adds another layer of complexity. Design changes, production realities, and the fulfillment of “stretch goals” for higher investment levels might require adjustments to the original financial plan. Factoring in all these variables ensures your campaign is anchored by a sound financial base.

Taxing Matters: Understanding the Crowdfunding Landscape

Beyond fulfillment, understanding how crowdfunding pledges are taxed is vital if you want to ensure compliance. Many believe all crowdfunding contributions are donations, especially those without reward incentives. However, legally, this applies only to campaigns with no rewards or benefits for backing a project. Donation-based crowdfunding typically treats donations as tax-exempt gifts. In contrast, reward-based and equity-based crowdfunding are viewed as income and subject to income and potentially sales tax. Planning for these deductions avoids financial surprises and ensures smooth pledge fulfillment.

Stay up-to-date on the latest regulations, ensuring you choose the most tax-efficient path for your business. Confidently launch your crowdfunding campaign with the focus on its success rather than stressing about tax implications.

Reduce Campaign Complexity

Taxmatic empowers you to confidently navigate the complexities of European VAT regulations, freeing you to focus on delivering a superior experience for your backers and expanding the reach of your project.

As a proud partner of Kickstarter, we are experts in helping creators like you navigate the world of VAT obligations. We support both first-time founders and established brands, and we’re trusted by global companies to ensure their VAT compliance requirements. Don’t let complexities with European tax hold back your crowdfunding dreams. Focus on your creative vision and let Taxmatic manage your VAT compliance.

Proud Partners of Kickstarter

We support both first-time founders and established brands, and we're trusted by global companies to ensure their VAT compliance requirements.